Top 15 OTT Platforms Worldwide in 2023

November 09, 2023

‘Over-The-Top’ Do you know that this word creates a revolution in the entertainment industry?

You may not know that this word made TV and theater history.

Do you remember the last time you watched any content on your cable TV?

This word justifies its meaning because we are talking about OTT platforms. This personalized entertainment, as you can stream content according to your convenience and comfort. 

But in this world of OTTs, there are some countable platforms that are on the list of favorites. 

Let’s start from the Number One platform worldwide.

1.  Netflix 

With the top on the board, Netflix is the well-known OTT platform with 247.2 million paid subscribers globally. 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

29 August 1997

 

Streaming Services- 15 January 2007

  1. Reed Hastings (co-CEO, founder) 
  2. Ted Sarandos (co-CEO, chief content officer) 
  3. Greg Peters (COO, CPO)

247.2 million

California

 

Due to the variety in content, Netflix earns revenue from more than 190 countries worldwide. Europe, the Middle East, and Africa are top users of this platform and around 79.81 million highest paying customers. With 75.57 million members, the U.S.A. and Canada are second, and Latin America ranks third with 42.47 million users.

Netflix is popular because 47% of Americans prefer it over other streaming platforms like Amazon Prime, Hulu, Sling TV, etc. Its users spend almost more than Three hours a day on video streaming. Of its 247.2 million paid users, 65% are from outside the United States of America and Canada. It is responsible for 8% of all video viewing time globally. An average Netflix user spends more than three hours a day on video streaming, which leads to a 35% share in global streaming.

Netflix earned 16.349 USD billion as revenue in the first two quarters of 2023, offering three different subscriptions.

 2.  Disney+

Ohh! You can't miss Disney+ in this list as it owns the content of Disney and Marvel, which makes it unique and essential for all Marvel lovers. So, it is in second place on the list.

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

November 12, 2019.

The Walt Disney Company

146.7 million

California

 

The world's most desirable company, Walt Disney, owns this platform. Let's talk about its popularity but with some facts and figures. 

  • •   In the year 2023, Disney+ earned a revenue of $6.16 billion.
  • •   It has 7,000 television series episodes and 500 films.
  • •   Of the 146.7 million paid subscribers, around 45% of users come from suburban areas and 38% from Urban regions.
  • •   Disney+ is the most pocket-friendly OTT platform as it is available only for $7.99/month and $79.99/year, which makes it the most downloaded app on both the Google and Apple app stores in 2019.

3.  Hulu

With the third position in the list, Hulu is there for your entertainment. The Walt Disney Company owns this platform. It offers live TV service with 75 cable channels. It gives you access to Disney+ and ESPN+.

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

29 October 2007

  1. Jason Kilar (co-founder)
  2. Joe Earley (President)
  3. Bob Chapek (CEO, Disney)

48 million

Los Angeles, California

 

Hulu successfully holds the third position of highest OTT service in the U.S. and covers 11% of the global market share.

Hulu is where you can watch comedy shows, dramas, blockbuster movies, documentaries, and more.

4.  ESPN+

ESPN+ is restricted to the boundaries of the United States of America and not available outside America, which means it is a proper American OTT platform.

But it differs from the OTT platforms, focusing on streaming sports content like sports championships. 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

April 12, 2018

The Walt Disney Company

25.2 million (U.S. subscribers)

Bristol, Connecticut, United States

It has the rights to stream:-

  • •   Ultimate Fighting Championship and Top Rank boxing
  • •   College sports
  • •   Hockey- 75 exclusive National Hockey League games per season
  • •   Soccer
  • •   Golf- PGA Tour Live and coverage of the PGA Championship
  • •   Tennis and cricket
  • •   Major League Baseball

Let's Come On's ownership, then, is a joint venture of The Walt Disney Company and Hearst Communications. The Walt Disney Company owns an 80% stake in it and the rest of Hearst Communications.

5.  Amazon Prime 

Comes in fifth position. Amazon Prime is available in 22 countries and offers twenty-six thousand On-Demand videos in different languages and genres.

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

September 7, 2006.

Jeff Bezos

200 million

Seattle, Washington, United States

Amazon Prime has 148.6 million members in the US, which holds 74.% of all Amazon Prime subscriptions. It has a brand value of $350 billion; Amazon is second only to Apple, leaving Google and Microsoft behind. 

6.  HBO Max

With number six, HBO Max is another popular platform in America.

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

May 2020

David Zaslav (Warner Bros CEO), 

Casey Bloys (chief content officer)

95.8 million

New York City, US

HBO Max offers over two thousand movies and 580 shows in one place. It was downloaded 80 million times in the year 2022 and registered $526 million in revenue in 2021.

7.  Pluto TV

With the number seven position, Pluto TV is a free-of-charge platform that earns revenue from ads. 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

March 31, 2014.

  1. Nick Grouf
  2. Tom Ryan
  3. Ilya Pozin

80 million

Headquartered- Los Angeles

Offices- New York, Silicon Valley, Chicago and Berlin.

 

It's an Internet TV platform with 250 channels and 64 million monthly active users. In just eight years, it draws a fantastic story of success in online streaming with 100,000 hours of programming.

It has over 170 content partners and a global service available in 26 markets.

Pluto TV is available in the US, Canada, parts of the Americas, Europe, Sweden, Norway, and Denmark. However, you can watch Pluto TV from anywhere in the world.

This is most popular among Generation X viewers, though Millennials are right behind with an 11% share. 

The US comfortably holds first place in watching it. Then comes Brazil with 8.82%, Mexico with 5.28%, Argentina with 4.35%, Germany with 4.22%, and other countries with 22.60% share.

8.  Sling TV

Here is the number eight, which is Sling TV.

Sling has two types of channels, Sling Blue and Sling Orange, and is available only for American users. 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

5 January 2015

FOUNDER

Roger Lynch

CEO

Mr. Erik W. Carlson (DISH Network)

2.33 million

Colorado, US

 

Sling Orange has 25+ Channels: 

ESPN, AMC, ESPN2, ESPN3, TNT, Food Network, CNN, HGTV, Comedy Central, Cartoon Network, HISTORY, Disney Channel, TBS, BBC America, Freeform, Adult Swim, IFC, A&E, Lifetime, Travel Channel, AXS TV, Newsy, Bloomberg Television, Tribeca Shortlist, and more.

Sling Blue includes 40+ Channels:

AMC, CNN, HGTV, Comedy Central, Cartoon Network, HISTORY, TNT, Food Network, TBS, BBC America, Nat Geo WILD, Tribeca Shortlist, Adult Swim, IFC, A&E, Lifetime, Travel Channel, Newsy, Bloomberg Television, FOX, NBC, NFL Network, FX, USA, Bravo, FS1, FS2, NBCSN, FXX, Syfy, Nick Jr., truTV, BET, AXS TV, National Geographic, Univision, UniMAS, and more.

As a Sling TV user, you should have an internet connection of at least 25 Mbps or higher, through which you can access live and on-demand TV channels on your televisions, computers, smart TVs, tablets, smartphones, game consoles, and other streaming devices. 

Sling TV allows you to access Sports, Comedy, Kids, News, and Lifestyle channels.

9.  Peacock TV

Peacock is a subscription-based OTT platform that provides various content in TV shows, movies, news, sports, and original programming. It offers free and premium services to the users. 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

July 15, 2020.

Owner- NBCUniversal (Comcast)

CEO- Kelly Campbell

Key people

Matt Strauss (Chairman) 

Kelly Campbell (President) 

Patrick Miceli (CTO)

30 million

New York, NY

 

It has content from NBCUniversal networks and brands, such as NBC, Bravo, USA Network, Syfy, and Telemundo. This includes popular shows like The Office, Parks and Recreation, Law & Order, and Saturday Night Live, as well as movies from Universal Pictures and other studios.

You can access a diverse range of content on Peacock, which appeals to a wide range of viewers, and its free tier makes it an accessible option for those who want to sample the service before subscribing.

10.  Tubi 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

1 April 2014, San Francisco, California, United States

Farhad Massoudi, Thomas Ahn Hicks

74 million

Los Angeles, California, U.S.

 

It is an American OTT content platform and ad-supported streaming service. Fox Corporation takes its ownership in 2020. Tubi reached 33 million monthly active users in January 2023, 64 million monthly active users as of September 2023, and 74 million monthly active users.

11.  Fubo TV

 

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

1 January 2015

David Gandler (CEO), Alberto Horihuela (CMO) and Sung Ho Choi

1.888 million

New York City, New York, United States

 

Fubo may include access to EPL, NFL, MLB, NBA, NHL, MLS, CPL, and international football, plus news, network television series and movies. It was launched as a soccer streaming service. Fubo is a virtual multichannel video programming distributor (vMVPD) model. Fubo still markets itself as a sports-first service. Still, it has since expanded its programming to include channels that fall under other genres, including ones with reality shows, premium movies, and cable news.

12.  Vudu TV

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

       

 

It is an American digital video store and streaming service. Fandango Media, a joint venture between NBCUniversal and Warner Bros. Discovery, owns it. It initially focused on a digital media player known as the Vudu Box. In 2010, the company began to abandon its hardware business and focus on integrating its service and associated app platform into third-party devices such as televisions and Blu-ray Disc players. The company has since offered its services online, via mobile apps, and on devices such as digital media players and smart TVs.

In 2010, Vudu was sold to Walmart. In 2020, Fandango Media acquired Vudu for an undisclosed amount.

13.  Crackle TV

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

May 4, 2007

Josh Felser

Dave Samuel

Mike Sitrin

Aviv Eyal

40 million monthly active users (as of January 1, 2022)

Culver City, California, United States

 

It is an American video streaming service. Initially, it is known as the Grouper and Sony Crackle till 2004. The service was purchased by Sony Pictures in 2006 and renamed Crackle. In 2018, the name was changed to Sony Crackle, and in March 2019, the name was changed back to Crackle.

14.  Kanopy TV

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

December 25, 2008

Olivia Humphrey

San Francisco, California, United States

 

Kanopy is an on-demand streaming video platform for public and academic libraries that offers films, TV shows, and documentaries. The service is free for users, but content owners and content creators are paid on a pay-per-view model by the institution. Kanopy's subdivision, Kanopy Kids, includes children's programming; all Kanopy member accounts have access to Kanopy Kids.

15.  YouTube TV

Launch Date

Founders And Co. Founders

Subscriber

Headquarters

February 28, 2017

Google

6,600,000 subscribers

901 Cherry Avenue, San Bruno, California, U.S.

 

YouTube TV is an American streaming television service operated by YouTube, a wholly-owned subsidiary of Google. The virtual multichannel video programming distributor offers a selection of live, linear channel feeds and on-demand content from more than 100 television networks, including affiliates of the Big Three broadcast networks such as ABC, NBC and CBS, Fox, The CW and PBS in most markets and over 30 OTT-originated services, as well as a cloud-based DVR.