Uncovering Online Shopping: The Zulily Effect

Words that ring a bell to anyone. Online shopping. Online shoes. Beauty products.

Suppose you say these words out loud: Congratulations, as you have managed to capture the interests of almost everyone on the planet who has an active internet connection. Online brands have made things easier by offering a ton of options, but there is one that particularly stands out.

Zulily has been at the top of the pile in recent times and for all the right reasons.

But is the brand actually what it sounds like, or are things different from a user perspective? Dive in as we are about to discover the brand Zulily, from the very beginning,

Zulily Saga- Beginnings

Despite being an online retailer, Zulily hardly comes off as one, as the functioning is completely different and unlike anything customers and critics have seen. For starters, you will need to set up an account on the platform, and unlike the conventional range of products that most offer, the platform offers something new that keeps getting updated constantly every 3 days.

There are all kinds of products and sections on the platform, including the likes of toys for kids, men's clothing, women's clothing, online shoes, beauty products, outdoor living, the sneakers shop, and toys & games, to name a few.

What is more impressive is the fact that their sales are generally organized with a theme, and on times when sales are different, a specific brand is offered, along with the luxury of exclusive items that are hard to find otherwise.

Checking the website on a regular basis can never harm, especially with the sales in-store. In case you are on the road and in the mood for some online shopping, switch to the mobile app to get the complete brand experience.

Shop with Zulily Explained

The purchasing process works a little differently on the platform. Once you have purchased something, the platform waits until the sale ends to get a bulk order. After that, the order gets shipped to the warehouse of the firm, and the packaging process begins.

Although this distribution slows the shipping process down, the firm benefits from it. We can't say the feeling is mutual for buyers. It takes around 8 to 10 days till the merchandise is received and about half or more of that for the product to reach your doorstep.

Shipping with (Zu)Lily

Shipping is relatively simple with Zulily. The more you buy, the more you save. While there is a flat-out $7.99 for single-item orders, the brand gives $1 off for every item added to the basket, and if it exceeds more than 9 items, free shipping awaits.

To add to the tally, if you manage to miss an item and decide to purchase it on the same day, no additional shipment charges are there, provided that it is being sent to the same address.

Money Saver???

The short answer is yes. Zulily can help you save a ton of money on products with its online shopping module, and that begins right from the home page itself. Sales can go up to 65 percent with other deals.

In case you find an item for less, make use of the price-matching option for Walmart and Amazon.

Zulily offers a rather intriguing way to offer new deals every day. The catch is that you will have to wait for a little longer than usual, but with the kind of sale and discounts in store, it sure becomes worth the wait.

Public Opinion on Zulily

If the article isn't proof enough for you, here comes another frontrunner for the same. The platform boosts a handful of 5-star reviews for Zulily, where customers have praised the platform for their deals, offers, and even the quality that has been consistent.

With the exception of a few negative reviews, which is only natural since that is what makes the brand human.

Zulily Lessons: E-commerce Edition

◾  Not your Daily Packet

If you can offer a mix of unusual, high-end products that are hard to find anywhere else, welcome to the League of Zulily.

◾  Out of the Box

Running a flash sale model on the websites that has all the new products every time and creating a sense of excitement can make customers feel more involved.

◾  Sale Special

A duration of three days for sales implies that customers have to act fast, or they might miss out on a great deal. This FOMO forces people to go on a shopping spree that they generally might not purchase.

◾  Planned Shipping Page

Even though the current time for shipping is one day or the same day, the success of the brand has proven multiple times that customers are willing to wait around for their products no matter what time it takes if it means that they get a great deal for it.

On average, it takes about two to three weeks. In case anyone is trying to re-read it, it is weeks, not days.

◾  Inventory On-Point

The thing that most customers don't know is that the brand doesn't order from suppliers until a sale ends, meaning it knows when to buy, thus avoiding the possibility of overstock. On top of that, there are no returns, so overstocking becomes next to impossible.

◾  Trickery- Impulse 

Like a true marketing genius, the brand comes upfront by mixing kids' clothes, which kids constantly grow out of and need to have replenished, along with products like cute toys, accessories for moms, and household décor.

This forces the customer to look around more and more as the natural intent of a human is to shop for all the essentials, and a little bit of luxury gets mixed with it.

◾  Prevail with Photography

Upon a closer look, it can be seen that almost all the product shots are taken in-house, unlike sellers that offer stock photos. The reason is that it gives a neater look for the daily email and the website.

This makes users feel less like clicking through an e-commerce site and more like browsing a beautifully photographed catalog. This explains why customers spend an average of 10 minutes every time they visit the website.

Zulily- The Conclusion

Online shopping experiences have transformed into something completely different with time, and Zulily has grown with the same thought process to offer customers something brilliant. Be it toys and games or the clothing section for men and women, the range is insane, and it wouldn't be an exaggeration to say that it has arguably made its mark in the marketplace.